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The complete guide to selling your small business.
Get the proven plan, guide and templates to price with clarity, market confidentially, negotiate terms, and sell confidently, with or without a broker.
Built by owners who’ve bought and sold our own business.
Whether you sell it yourself or hire an agent, you need to be prepared. Nobody cares about your business sale as much as you do. These happened to us:
The Result: We stopped waiting. We packaged and sold our business ourselves. We sold for six-figure in 28 days from preparation.
This Toolkit gives you that complete plan.
The five (5) steps of selling
1. Prepare (Price, Business Summary)
2. Find buyers
3. Meet & Negotiate
4. Close & Due Diligence
5. Handover
Guides, templates & examples for all 5 steps.
Price calculator, how to justify, payment terms, sale agreement template — all in one place.
Designed to be completed fast.
Each guide is 1-3 pages.
Editable templates.
Secure payment via Stripe. Instant download by email.
Price your business confidently. Start selling.
• Timeline to sell a business
• Price calculator - set a justified price range
• Price guide & strategy - different buyers & price ranges
• Price justification - handle price pushback
• Simple financial highlights that buyers understand instantly
• Documents to Prepare checklist
Attract serious buyers confidentially.
• Guide to find buyers
• Listing template
• Business summary template
• Proven marketplaces to sell
• Screening buyers checklist
• Contact competitors discreetly
• Protect confidentiality with NDA
Guide buyers & turn interest into offers.
• What to emphasise & negotiate
• Common objections + buyer hesitations
• Explain price range confidently
• Maintain sale momentum
• Payment-term options + instalment examples
Close the deal smoothly.
• Ways to guarantee payment
• 7-days due diligence checklist
• Sample Key Terms (templates & examples):
- Payment structures
- Asset transfer checklist
- Buyer & seller responsibility guide
Smooth transition without headaches.
• Handover checklist
• SOP & task-transfer templates
• Buyer & seller responsibility guide
• Final documents overview
• Final or ongoing payments
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Secure payment via Stripe. Instant download by email.
Price your business confidently. Start selling.
• Timeline to sell a business
• Price calculator - set a justified price range
• Price guide & strategy - different buyers & price ranges
• Price justification - handle price pushback
• Simple financial highlights that buyers understand instantly
• Documents to Prepare checklist
Attract serious buyers confidentially.
• Guide to find buyers
• Listing template
• Business summary template
• Proven marketplaces to sell
• Screening buyers checklist
• Contact competitors discreetly
• Protect confidentiality with NDA
Guide buyers & turn interest into offers.
• What to emphasise & negotiate
• Common objections + buyer hesitations
• Explain price range confidently
• Maintain sale momentum
• Payment-term options + instalment examples
Close the deal smoothly.
• Ways to guarantee payment
• 7-days due diligence checklist
• Sample Key Terms (templates & examples):
- Payment structures
- Asset transfer checklist
- Buyer & seller responsibility guide
Smooth transition without headaches.
• Handover checklist
• SOP & task-transfer templates
• Buyer & seller responsibility guide
• Final documents overview
• Final or ongoing payments
No guesswork and no pricing based on setup cost. Our Price Calculator takes your basic finances, gives you a price range, and how to justify based on how buyers think.
Every step is laid out — from preparation to negotiation and handover — so you always know what to do next. Avoid delays and keep momentum with the buyer.
Use proven templates, example listings, and meeting checklists to attract serious buyers and turn interests into offers.
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We once bought a micro-business — facing all the worries buyers have: Was the price fair? Were the numbers real? Would the handover be smooth?
Later, when it came time to sell, we dealt with the seller’s struggles: How to value it, find serious buyers, keep them interested, and secure payment while still running the business?
In the end, we sold for six-figure exit in 28 days — 6× what we bought it at.
Beyond the financial return, the sale gave us fresh energy to take on new projects and confidence for the next phase of life.
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Yes. The S covers how to realistically value and present "turnaround opportunities.".
Yes. If you know the process, you can spot if the broker doesn't make a progress, ask the right questions, and stay in control of your business sale process.
Instant PDF + editable templates (Google Slides, Sheets, and Docs).
No, but it addresses the two primary reasons deals fail: poor presentation and unrealistic pricing.
No, but the Sell My Business Toolkit helps settle commercial terms before hiring a lawyer, saving significant fees - if you decide to involve a lawyer. The Toolkit includes real cases of using and not using a lawyer.
Turn years of hard work into a successful exit.
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The Sell My Business Toolkit is built for business owners who want expert guidance in selling their business.
The complete toolkit to sell small businesses valued under $300K.
Get the step-by-step plan to sell confidently — with or without a broker.
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